The booth graphics that you use for your trade show exhibit will play a significant role in making sure that you attract prospective customers and clients instead of repel them. You have to keep in mind that the target objective should be to draw them towards your exhibit and overall presentation instead of away. This can be done successfully by making sure that you have developed some of the very best and most effective trade show booth graphics. Here are several tips that you can follow to make this goal much easier to achieve.
Obtain Booth Measurements First
Before you start to plan and prepare all of the amazing trade show booth graphics and trade show banner graphics that you are going to use, it is imperative that you first have the proper booth measurements first and foremost. Do not make the mistake of “guesstimating” the measurements of your booth and then ordering trade show booth graphics and trade show banner graphics that should fit. Take the necessary steps to obtain these accurate measurements so that you can invest in high-quality graphics that will fit.
Avoid Cramming an Excessive Amount of Information
Keep in mind that “less is more” when it comes to developing effective trade show banner graphics and booth graphics. The last thing that you want to do is try to cram all of the information that you could possibly fit on a single display and stuff it all in there with the misconception that this is the best way to keep your customers “informed.” Doing so will only make your booth appear cluttered and unorganized, which will drive your customers towards your competitors instead.
Limit the Colors Used in Your Display
Another great tip and trade show advice is to make sure that you limit the number of colors that are used within your exhibit displays. There are too many professionals that decide to use an excessive amount of colors with the intention of drawing attention towards their exhibit, but this usually is only effective at driving people away from it instead. Your display needs to be dignified and (more importantly) unified. Therefore, do not use more than three different colors for your table coverings and elements within the actual display. Most people find success sticking to gray, blue and white. You also want to avoid using an excessive number of texture types as well (i.e. matte vinyl, clear acrylic, brushed metal, etc.) Following this trade show advice will make it much easier for you to create a trade show display that is both professional and appealing.
Do Not Hesitate to “Borrow” Ideas
There is nothing wrong with borrowing ideas and concepts for your trade show banner graphics and booth graphics from other companies that have successfully exhibited their products and services at previous events. If you have never attended an actual event before, trust in the overabundance of information and resources that are provided on the Internet. Look at images, read through display ideas and then use this research to your advantage.
Do Not Forget About Shipping Costs
Although elaborate and large trade show banner graphics and booth graphics may seem to be visually appealing, shipping and transporting these types of booth elements is not financially appealing – especially if you are on a tight budget. Focus on using booth and banner graphics for your trade show that are light in weight and easy to transport to and from the venue. The last thing that you want is to have to hire some helpers just to assist you with your booth and banner graphics. You can use that money to reinvest in your business instead. With proper planning and trade show organization you’ll save costs and major headaches of shipping these trade show banners and displays.